The IDX Guide
Everything about IDX — features, setup & best practices.
Learn exactly what our IDX does, how it gets your listings indexed, and how to turn all of it into leads. Read it end to end, or jump to a section.
What IDX is
IDX that actually gets indexed.
IDX (Internet Data Exchange) is how MLS listings show up on your website. The problem: most IDX loads listings inside an iframe or a portal subdomain that Google can't read — so your properties never get indexed, never rank, and buyers find them on Zillow instead.
Ours is different. Every property becomes its own real, indexable page on your domain — the exact structure Zillow and Homes.com use. That's the difference between listings nobody finds and listings that bring you leads.
Every feature
What's inside your IDX.
Indexable property pages
Every MLS listing becomes its own real, server-rendered page on your domain — unique URL (the full address), unique title and description, and RealEstateListing schema. That's what lets Google rank each property individually, the way Zillow and Homes.com do.
MLS-connected & auto-updated
Listings pull live from your MLS. New listings, price changes, photos, and status update automatically — no manual entry, no stale data.
Technical SEO & indexing
Sitemaps, IndexNow, canonical tags, and clean technical SEO push your pages into Google and Bing fast. Getting pages actually indexed is the hard part most IDX skips — it's the whole point of ours.
Map & smart search
Fast, map-based search keeps buyers browsing your listings longer — on your site, building your brand and your leads, not a portal's.
Saved searches & favorites
Buyers sign up to save homes and searches — turning an anonymous visitor into a named lead in your CRM.
Instant listing alerts
Automatic new-listing and price-drop alerts by email and text bring buyers back to your site again and again.
Live chat & AI assistant
An on-site AI answers buyer questions and books showings 24/7 — capturing leads even while you sleep.
Schedule a showing
Request-info and book-a-tour on every listing — one tap from interested to a booked appointment.
Mortgage calculator
Payment and affordability tools help buyers qualify themselves — and hand you a warm, ready lead.
How it works
From MLS to ranked in four steps.
Connect the MLS
We connect to your MLS and pull your live listings — updated automatically from then on.
Build a page per property
Every listing becomes its own indexable page on your domain, with schema, photos, and clean SEO.
Get it indexed
Sitemaps, IndexNow, and technical SEO push your pages into Google and Bing so they actually rank.
Capture the leads
Search, saved searches, alerts, chat, and your CRM turn the traffic into leads you own.
Best practices
Get the most out of your IDX.
The IDX does the heavy lifting — these are how you compound it into a steady stream of leads.
Put IDX on a fast site
Speed drives both rankings and conversions. If your current site is slow, it will hold the IDX back — our sites score 99–100 on Google PageSpeed for exactly this reason. Fast pages get crawled more and convert more.
Build neighborhood & area pages
Target the cities, zips, and neighborhoods you serve with their own pages. Your per-property pages and your area pages compound — together they cover every way a buyer searches.
Keep your MLS connection healthy
Accurate, fresh data indexes better and builds trust. Because IDX auto-syncs, the main thing is keeping your MLS credentials current so nothing lapses.
Turn on alerts and saved searches
This is the single biggest lever for turning browsers into leads. Buyers who save a search or a home come back — and every return visit is another chance to convert.
Answer fast
Speed-to-lead wins deals. Use the AI chat and instant notifications so no inquiry waits until morning — the first agent to respond usually gets the client.
Promote new listings on social
Every listing is a real, shareable page. Post new listings to your social channels to drive traffic and earn links back to your site — which lifts your rankings further.
Be patient — indexing compounds
SEO isn't instant. New pages get discovered, then indexed, then climb over weeks and months. The more listings and the longer they're live, the stronger your whole site gets.
Let the listings do the SEO
Rich, unique per-property content plus schema is what ranks. Don't thin it out — the depth on each page is exactly what separates a page that ranks from a widget Google ignores.
FAQ
Common questions.
Does it work with my existing website?
Yes. IDX is an add-on — we plug it into the website you already have, no rebuild required. (If you'd rather we build the whole site, that's a separate package.)
Which MLS do you support?
We connect to your MLS to pull your live listings. Tell us your MLS/board and we'll handle the connection.
How long until my listings get indexed?
Indexing usually starts within days and builds over weeks. Rankings climb as your pages age and earn authority — the compounding is why IDX pays off more over time.
Do I own the leads?
Yes — every search, saved home, alert signup, chat, and showing request is yours, captured in your CRM. Not the portal's.
Is it really like Zillow's IDX?
The key difference is that every property is its own indexable, rankable page on your domain — the same structure the national portals use, which almost no local IDX can do.
What does it cost?
$99.95/month plus a $200 one-time setup, for the IDX added to your existing site. No long-term contract.
Ready to get your listings indexed?
Add the IDX that builds every property as its own indexable, rankable page — to the website you already have. $99.95/mo + $200 setup.